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return to article Web Site User Centered Design: Techniques for Gathering Requirements and Tasks Appendix A: Traditional Focus Group Moderator's Guide Introduction (10 minutes) A. Rules Research, NOT sales Recorded and observed Your opinion matters No wrong answers B. Purpose The subject of today's discussion is the use of Web sites for business use. In particular, we are only dicussing eCommerce Web sites, sites that allow you to purchase goods or services electronically. C. Introduction of participants First name Company / job responsibility Internet access speed (14.4, 28.8, ISDN, T1, T3...) Current Usage (10 minutes) A. In the last three months which eCommerce Web sites have you visited and how often? If others, add at the bottom. Hand out worksheet - record the approximate number of visits in the last three months for each Web site visited. Probe on specific competitive Web sites. B. What was the PURPOSE of these visits? Probe: Personal or business Obtain info - what info? Online education Links to related information and sites Follow up with show of hands to see how many have that purpose. Characteristics of Good Site A. What are the characteristics of a good eCommerce Web site? Discuss: Content Examples How best organized Frequency of update Graphics Examples Role of animation, imagery, color, illustrations Navigation Examples, last experience Role of table of contents, number of clicks B. How do you rate eCommerce Web sites? Write on worksheet - rate each Web site participant has used, taking into account all characteristics (visual appeal, content, performance, navigation, etc.) Scale: 10=excellent........1=very poor Probe on those rated very high (8-10) and those rated very low (1-3). Discuss: Likes Dislikes Suggestions for improving E. In general, what are your needs / requirements that are not addressed on the eCommerce Web sites listed on your worksheet? What would you like ot do that you can't do today? return to article © Internet Technical Group Last update: June 1, 1998 URL: http://www.sandia.gov/itg/newsletter/june98/user_req_appendix_a.html hosted by Sandia National Labs Disclaimer: Neither Sandia Corporation, the United States Government, nor any agency thereof, nor any of their employees makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately-owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by Sandia Corporation, the United States Government, or any agency thereof. The views and opinions expressed herein do not necessarily state or reflect those of Sandia Corporation, the United States Government or any agency thereof.